The King Valley

The first vines in the King Valley were planted in the late 19th century by the Brown family, but the region’s rise to wine fame is a much more recent story. For most of the 20th century, tobacco farming dominated the area. When government policy shifted in the 1970s, farmers gradually began replacing tobacco with a new passion grapevines.

Many of these farmers were of Italian heritage, including Alfredo and Katrina Pizzini and Otto and Elena Dal Zotto. Recognising the valley’s topography and climate as reminiscent of northern Italy, they planted grape varieties from their homeland such as Prosecco, Nebbiolo, Sangiovese, Pinot Grigio, Arneis, and Barbera.

Today, the scenic Wangaratta–Whitfield Road winds alongside the King River through rolling hills and farmland, home to a collection of charming vineyards, artisanal food producers, and even a craft brewery. The King Valley is quickly earning a reputation as one of Australia’s premier regions for Italian varietals, yet it remains a hidden gem waiting to be discovered.

• Relax at one of the King Valley's many vineyards with gourmet food and a glass of the region's famous wine.
• Bring your bike and pedal your way through the valley.
• Tuck into a hearty pub meal at Whitfield's Mountain View Hotel.
• Visit the nearby High Country towns of Beechworth, Yackandandah and Bright.
• Gaze at the incredible view of the King Valley from Power's Lookout, named after 19th century bushranger Harry Power.
• Wander through the local landscapes with your camera, capturing the essence of the King Valley through your lens.
• Experience the grandeur of Paradise Falls, one of the highest waterfalls in Victoria (main photo).
• Paddle with the kids in the clear waters of the King River, or try your luck fishing for trout.
• Put on your walking shoes, pack a thermos and explore the region by foot.

Pizzini is one of the King Valley’s most iconic wineries, renowned for championing Italian varietals like Prosecco, Sangiovese and Nebbiolo. Their family passion shines through every bottle, paired with a warm and inviting cellar door experience.

Dal Zotto holds a special place in Australian wine history as the first to produce Prosecco locally. Their Italian heritage is reflected in both their wines and their welcoming hospitality, making each visit feel like home.

Chrismont combines modern winemaking with breathtaking valley views. Their estate is not only known for exceptional wines but also for its acclaimed restaurant, offering the perfect pairing of food, wine, and scenery.

King River Estate focuses on organic, sustainable winemaking, producing boutique wines that capture the essence of the valley. It’s a destination for those who value both quality and care for the land.

Darling Estate is a family-owned gem, known for its welcoming cellar door and carefully made wines. It embodies the friendly, down-to-earth spirit that makes the King Valley so special.

Red Feet is a true small-batch producer, crafting unique wines that highlight creativity and passion. Each bottle reflects a hands-on approach and the individuality of the winemakers.

Mountain View, is just a short drive from Jessie’s Creek Cottage, and is a true King Valley icon. This welcoming country pub is known for its relaxed atmosphere, hearty meals, and friendly service. Guests can enjoy classic pub fare alongside seasonal dishes featuring fresh, local produce, plus a great selection of local King Valley wines and beers on tap.

King Valley Wine Tours, sit back, relax, and let someone else do the driving while you explore the King Valley’s renowned wineries. With guided tours tailored to your tastes, you’ll enjoy premium local wines, breathtaking scenery, and the warm hospitality the region is famous for.